Once there was a prosperous Manufacturer who had made his Stake by handling an every-day Commodity at a small Margin of Profit.
One Morning the Representative of a large Concern dealing in guaranteed Securities came in to sell him some gilt-edged Municipal Bonds that would net a shade under 5 per cent.
“I’ll have to look into the Proposition very carefully,” said the Investor, as he tilted himself back in his jointed Chair. “I must have the History of all previous Bond Issues under the same Auspices. Also the Report of an Expert as to possible Shrinkage of Assets. Any Investment should be preceded by a systematic and thorough Investigation.”
Having delivered himself of this Signed Editorial he dismissed the Bond Salesman and went back to his Morning Mail.
The next Caller wore a broad Sombrero, leather Leggings, and a Bill Cody Goatee–also the Hair down over the Collar. He looked as if he had just escaped from a Medicine Show. After lowering the Curtains he produced from a Leather Pouch a glistening Nugget which he had found in a lonely Gulch near Death Valley.
The careful Business Guy began to quiver like an Aspen and bought 10,000 shares at $2 a Share on a Personal Guarantee that it would go to Par before Sept. 1st.
MORAL: It all depends on the Bait.