The Promoter
by
Even as early as September, in the year of 1870, the newly emancipated had awakened to the perception of the commercial advantages of freedom, and had begun to lay snares to catch the fleet and elusive dollar. Those controversialists who say that the Negro’s only idea of freedom was to live without work are either wrong, malicious, or they did not know Little Africa when the boom was on; when every little African, fresh from the fields and cabins, dreamed only of untold wealth and of mansions in which he would have been thoroughly uncomfortable. These were the devil’s sunny days, and early and late his mowers were in the field. These were the days of benefit societies that only benefited the shrewdest man; of mutual insurance associations, of wild building companies, and of gilt-edged land schemes wherein the unwary became bogged. This also was the day of Mr. Jason Buford, who, having been free before the war, knew a thing or two, and now had set himself up as a promoter. Truly he had profited by the example of the white men for whom he had so long acted as messenger and factotum.
As he frequently remarked when for purposes of business he wished to air his Biblical knowledge, “I jest takes the Scripter fur my motter an’ foller that ol’ passage where it says, ‘Make hay while the sun shines, fur the night cometh when no man kin work.'”
It is related that one of Mr. Buford’s customers was an old plantation exhorter. At the first suggestion of a Biblical quotation the old gentleman closed his eyes and got ready with his best amen. But as the import of the words dawned on him he opened his eyes in surprise, and the amen died a-borning. “But do hit say dat?” he asked earnestly.
“It certainly does read that way,” said the promoter glibly.
“Uh, huh,” replied the old man, settling himself back in his chair. “I been preachin’ dat t’ing wrong fu’ mo’ dan fo’ty yeahs. Dat’s whut comes o’ not bein’ able to read de wo’d fu’ yo’se’f.”
Buford had no sense of the pathetic or he could never have done what he did–sell to the old gentleman, on the strength of the knowledge he had imparted to him, a house and lot upon terms so easy that he might drowse along for a little time and then wake to find himself both homeless and penniless. This was the promoter’s method, and for so long a time had it proved successful that he had now grown mildly affluent and had set up a buggy in which to drive about and see his numerous purchasers and tenants.
Buford was a suave little yellow fellow, with a manner that suggested the training of some old Southern butler father, or at least, an experience as a likely house-boy. He was polite, plausible, and more than all, resourceful. All of this he had been for years, but in all these years he had never so risen to the height of his own uniqueness as when he conceived and carried into execution the idea of the “Buford Colonizing Company.”
Humanity has always been looking for an Eldorado, and, however mixed the metaphor may be, has been searching for a Moses to lead it thereto. Behold, then, Jason Buford in the role of Moses. And equipped he was to carry off his part with the very best advantage, for though he might not bring water from the rock, he could come as near as any other man to getting blood from a turnip.
The beauty of the man’s scheme was that no offering was too small to be accepted. Indeed, all was fish that came to his net.
Think of paying fifty cents down and knowing that some time in the dim future you would be the owner of property in the very heart of a great city where people would rush to buy. It was glowing enough to attract a people more worldly wise than were these late slaves. They simply fell into the scheme with all their souls; and off their half dollars, dollars, and larger sums, Mr. Buford waxed opulent. The land meanwhile did not materialise.