PAGE 7
Tactics In Selling
by
“‘Say, that was a good tip you gave me, Woody, I think I’ll be able to do some business all right. I want to run into the hotel a few minutes, if you’ll excuse me, and get into my grip. Say; but you’re taking things easy! I wish I could get along as well as you do without worrying.’
“Richards left me and went into the hotel. I wanted to get him off as quickly as I could because I didn’t know but that, any minute, the old gentleman would come out of the bank door. I hit a pretty lively pace to get in where he was. By that time, he had investigated my bonds and found that he wanted them. I took his check and gave him a receipt for it, and then walked with him over to where his horse was. I wanted to get him out of town as quickly as I could and keep my competitor from seeing him, if possible.
“Well, sir, everything worked smooth as a charm. As the old man’s buggy was just crossing the bridge, out came Richards from the hotel. I was again sitting in the park.
“‘Heavens! you’re taking it easy,’ said he to me. ‘How is it the firm can afford to pay you to go around these towns, sit in parks and smoke cigars, Woody?’
“‘Oh, a man has to take a lay-off once in a while,’ said I.
“I went over to the bank where the old man had been, and in a few minutes sold them some bonds. Then I came out and again sat down in the park a few minutes, waiting for Richards to get through so that I could go and see the other people where he was dickering. Pretty soon he came out and he was swearing mad. He said, ‘I’ve been wrangling with these people for a couple of hours and I can’t get them into anything to save my life. I might just as well have been out here with you all this time, taking the world easy, for all the good I’ve done.’
“‘Well, I guess I’ll go over and take a crack at them again,’ said I.
“‘All right. Go ahead. I guess I’ll skip the town,’ but he didn’t do a thing but get on the trolley which passed out by old man Reidy’s house, where he was, of course, too late. I went in where he had not been able to do business, and, now that my mind was easy, I took plenty of time and made a nice sale in there, too.
“About a week afterwards I met Richards, and he said, ‘Well, Woody, you’ve got one coming on me. You weren’t so idle as I thought all the time you were out there in the park.'”
“First call for dinner in the dining car,” drawled out the white- aproned darkey as Woody finished his story.
“Boys, shall we all go in?” said Woody.
“I’m not very hungry,” spoke up Leonard, “I took luncheon pretty late today. I think I’ll wait a little bit unless you all are in a hurry.”
“You know what you were telling me about running your competitor into a bank around the corner,” spoke up a necktie man, “goes to show this: That you must have a man’s attention before you can do business with him. I really believe that your friend, Woody, would have done business if he hadn’t struck his man at the busy time of day. I know that I can usually do business if I get a man when his mind is easy and I can get him to look at my goods.
“But I bumped into the hardest proposition the other day that I’ve put my shoulder against for a long time. There’s a merchant that I call on, over near Duluth, that is the hardest man to get into a sample room I ever saw. I have been calling on him for several seasons but I couldn’t get him away from the store. Once he had a clerk that stole from him and after he got onto this fellow he never leaves the store unless one of his own sons is right there to take his place. Even then, he doesn’t like to go out, and he only does so to run up home and back right quickly for a bite to eat. I had sold him a few little jags by lugging stuff in and was getting tired of this sort of business. I wanted either to get a decent order or quit him cold. It is all very good, you know, to send in one or two little jags from a new man, but the house kicks and thinks you are n. g. if you keep on piking with the same man.