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Tactics In Selling
by
“Well, this was news to me. The house hadn’t written me anything about having received the mail orders and I’ll say right here, that the firm that doesn’t keep their salesmen fully posted about what’s going on in his territory makes a great big mistake. If I’d known that this man had been buying so many goods, I wouldn’t have overlooked him. As it was, I came very near passing up the town. And I’ll tell you another thing: A man never wants to overlook what may seem to him a small bet. This fellow gave me that night over seven hundred dollars–a pretty clean bill in hats, you know, and has made me a first-class customer and we have become good friends.
“But I’m getting a little ahead of my story! After supper, that night, I dropped into Andrews’ store again. The suspender man was still there. He had taken my tip and brought in some of his samples. While Andrews was over at the dry goods side for a few minutes, the suspender man said to me:
“‘I don’t believe I can sell this fellow. He says he wants to buy some suspenders but that mine don’t strike him somehow–says they’re too high prices. I’ve cut a $2.25 suspender to $1.90 but that doesn’t seem to satisfy him, and I’ll give you a tip, too–you’ve been so kind to me–I heard him say to his buyer that he wasn’t going to look you over. He said to let you come around a few times and leave some of your money in the town, and then maybe he’d do business with you. I just thought I’d tell you this so that you’d know how you stood and not lose any time over it.’
“‘Thank you very much,’ I said. Now, this sort of thing, you know, makes you whet your Barlow on your boot leg. I did thank the suspender man for the tip but I made up my mind that I was going to do business with Andrews anyway. You know there’s lots more fun shooting quail flying in the brush than to pot-hunt them in a fence corner.
“After I’d sold my other man that night, I sat down in the office of the hotel. Andrews was still in the sample room, just behind the office, looking over goods. I knew he’d have to pass out that way, so I sat down to wait for him. It was getting pretty late but I knew that he was a night-hawk and if he got interested he would stay up until midnight looking at goods. After a little bit out came Andrews, his buyer and my other traveling man friend. He asked me up with them to have cigars. He was wise. Only that morning we’d had to double up together in a sample room in the last town. We were pretty much crowded but were going to ‘divvy’ on the space. The boys, you know, are mighty good about this sort of thing; but when I went down the street I learned that my man was out of town–I sold only one man in that place. So I went right back up to the sample room and rolled my trunks out of his way so that my friend could have the whole thing to himself. There’s no use being a hog, you know. This didn’t hurt me any, and it was as much on account of this as anything else that I was asked up to take a cigar where I could get in a word with Andrews.
“As the clerk was passing out the cigars, Andrews took off his hat. As he dropped it on the cigar case, he rubbed his hand over his head and said, ‘Gee! but I’ve got a headache!’
“I picked up his hat. Quick as a flash I saw my chance. It was from my competitor’s house. I could feel, in a second, that it was a poor one. Getting the brim between my fingers, I said to Andrews, ‘Why, you shouldn’t get the headache by wearing such a good hat as this. Why, this is a splendid piece of goods!’