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Tactics In Selling
by
“Three or four more of the boys had come in with me on the same train. When I went into Andrews’ store, two of them were in there. Pretty soon afterwards I heard one of them say: ‘Well, Andy, as you want to get away in the morning, I’ll fall in after you close up. It’ll suit me all the better to do business with you tonight.’ Andrews spoke up and said, ‘All right, eight o’clock goes.’
“This man saw that I had come in to see him and, having made his engagement, knew enough to get out of the way. The boys, you know, especially the old timers, are mighty good about this. I don’t believe the outsiders anyway know much about the fellowship among us.
“The other man who was in the store was out on his first trip. He was selling suspenders. It was then, say, half past five. I joshed with the boys in the store for a few minutes. Andrews, meantime, had gone up to his office to look over his mail and get off some rush letters. The new man, who sold suspenders, was a good fellow but he had lots to learn. He trailed right along after Andrews as if he had been a dog led by a string. He stood around up in the office for a few minutes without having anything to say. Had he been an old-timer, you know, he would have made his speech and then moved out of the way. After a few minutes he came down and said to me, ‘That fellow’s a tough proposition. I can’t get hold of him. I can’t find out whether he wants to look at my goods or not. He joshes with me but I can’t get him down to say that he will look. I don’t know whether I ought to have my trunks brought up and fool with him or not.’
“‘Let me tell you one thing, my boy,’ said I, ‘if you want to do business, get your stuff up and do it quickly. If he doesn’t come to look at your goods, bring ’em in. Bring ’em in. Go after him that way.’
“‘All right, I guess I will,’ said he, and out he went.
“As soon as Andrews came down from his office, I said ‘Hello,’ but before I could put in a word about business, in came a customer to look at a shirt. Well, sir, that fellow jawed over that four-bit shirt for half an hour. I’d gladly have given him half a dozen dollar-and-a- half shirts if he would only get out of my way and give me a chance to talk business. Just about the time that Andrews wrapped up the shirt, back came the new man again, having had his trunks brought up to the hotel. I knew then that my cake was all dough. So I skipped out, saying I would call in after supper. I felt then that, as Andrews was going away the next morning, I wouldn’t get a chance at him so, being in the town, I thought the best thing to do was to go over and pick up one of the other fellows who was anxious to buy from me.
“I went over to see the man who had taken Hodges’ old stand. As soon as I went in he said: ‘Yes, I want some goods. I have just started in here. I haven’t much in the store but I’m doing first rate and am going to stock up. When can I see you? It would suit me a good deal better tonight after eight o’clock than any other time. I haven’t put on a clerk yet and am here all alone. If you like, we’ll get right at it and take sizes on what stock we have. Then you can get your supper and see me at eight o’clock and I’ll be ready for you. I want to buy a pretty fair order. I’ve had a bully good hat trade this season. I’ve been sending mail orders into your house–must have bought over four hundred dollars from, them in the last three months. I s’pose you got credit for it all right.’