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Tactics In Selling
by
“The clerk can always give you a good many straight tips,” spoke up one of the boys.
“Yes, and you bet your life he does his best to queer you once in a while, too!” said the clothing man. “I know I had a tough tussle with one not a great while ago down in Pittsburgh. Last season I placed a small bunch of stuff in a big store there. I had been late in getting around but the merchant liked my samples and told me that if the goods delivered turned out all right he would give me good business this season.
“Now, my house delivers right up to sample. A great many houses do not, and so merchants go not on the samples they look at but according to the goods delivered to them. It is the house that delivers good merchandise that holds its business, not the one that shows bright samples on the road and ships poor stuff.
“I went up to my man’s store–this was just a few weeks ago–and asked him to come over with me.
“‘My head clothing man,’ said my customer, ‘does not like your stuff. I might as well be frank with you about it.’ ‘What objection has he to it?’ said I. ‘He says they don’t fit. He says the trimmings and everything are all right and I wish they did fit because your prices look cheap to me.’ ‘Well, let’s go over and see about that,’ said I. ‘There’s no one in the world more willing and anxious to make things right than I am if there is anything wrong.’ I didn’t know just what I had to go up against. The man on the road gets all the kicks.
“Once in a while there is a clerk who puts out his hand like the boy who waits on you at table and if pretty good coin is not dropped in it or some favor shown him, he will have it in for you.
“My customer and I walked over to where the clerk was and I came right out, and said, ‘Johnny, what’s the matter with this clothing you’ve received from me? Mr. Green (the merchant) here tells me you say it doesn’t fit. Let’s see about that.’
“The clerk was slim and stoop-shouldered. The tailor to his royal highness could not have made a coat hang right on him.
“‘Now, you are kicking so much, Johnnie, on my clothing, you go here in this store and pick out some coats your size from other people and let’s see how they fit. Let’s put this thing to a fair test.’
“‘That’s square,’ said Green. ‘If a thing is so, I want to know it; if it isn’t, I want to know it.’
“I slipped onto Johnnie three or four of my competitor’s coats that he brought and they hung upon him about as well as they would on a scare- crow.
“‘Now, Johnnie, you are a good boy,’ said I, ‘but you’ve been inside so long that the Lord, kind as He is, hasn’t built you just right. You are not the man who is to wear this clothing that comes into this store. It is the other fellow. My house does not make clothing for people who are not built right. We take the perfect man as our pattern and build to suit him. There are so many more people in the world who are strong and robust and well proportioned than there are those who are not, that it is a great deal better to make clothing for the properly built man than for the invalid. Now, I just want to show you how this clothing does fit. You take any coat that you wish. Bring me half a dozen of them if you will–one from every line that you bought from me, if you wish. I wear a 38. Bring my size and let’s see how they look. If they are not all right, I am the man who, most of all, wishes to know it. I can’t afford to go around the country showing good samples and selling poor stuff. If my stuff isn’t right, I am going to change houses but I want to tell you that you’re the first man on this whole trip that has made a single complaint. Those who bought small bills from me last season are buying good bills from me this time. They have said that my goods give splendid satisfaction. Now, you just simply go, Johnnie, and get me ten coats. I sold you ten numbers–I remember exactly–l20 suits–one from every line that you bought, and I want to show you that there isn’t a bad fitter in the whole lot.’