**** ROTATE **** **** ROTATE **** **** ROTATE **** **** ROTATE ****

Find this Story

Print, a form you can hold

Wireless download to your Amazon Kindle

Look for a summary or analysis of this Story.

Enjoy this? Share it!

PAGE 8

"Next to Reading Matter"
by [?]

“Perhaps so,” said I, with some impatience; “but that is neither here nor there. Speaking of the strange manifestations of the affection of women, I–“

“Yes, yes,” interrupted Judson Tate; “they have peculiar ways. But, as I was going to tell you: when I went back to Oratama I found out from Manuel Iquito what was in that mixture he gave me for my lost voice. I told you how quick it cured me. He made that stuff from the /chuchula/ plant. Now, look here.”

Judson Tate drew an oblong, white pasteboard box from his pocket.

“For any cough,” he said, “or cold, or hoarseness, or bronchial affection whatsoever, I have here the greatest remedy in the world. You see the formula, printed on the box. Each tablet contains licorice, 2 grains; balsam tolu, 1/10 grain; oil of anise, 1/20 minim; oil of tar, 1/60 minim; oleo-resin of cubebs, 1/100 minim; fluid extract of /chuchula/, 1/10 minim.

“I am in New York,” went on Judson Tate, “for the purpose of organizing a company to market the greatest remedy for throat affections ever discovered. At present I am introducing the lozenges in a small way. I have here a box containing four dozen, which I am selling for the small sum of fifty cents. If you are suffering–“

* * * * *

I got up and went away without a word. I walked slowly up to the little park near my hotel, leaving Judson Tate alone with his conscience. My feelings were lacerated. He had poured gently upon me a story that I might have used. There was a little of the breath of life in it, and some of the synthetic atmosphere that passes, when cunningly tinkered, in the marts. And, at the last it had proven to be a commercial pill, deftly coated with the sugar of fiction. The worst of it was that I could not offer it for sale. Advertising departments and counting-rooms look down upon me. And it would never do for the literary. Therefore I sat upon a bench with other disappointed ones until my eyelids drooped.

I went to my room, and, as my custom is, read for an hour stories in my favourite magazines. This was to get my mind back to art again.

And as I read each story, I threw the magazines sadly and hopelessly, one by one, upon the floor. Each author, without one exception to bring balm to my heart, wrote liltingly and sprightly a story of some particular make of motor-car that seemed to control the sparking plug of his genius.

And when the last one was hurled from me I took heart.

“If readers can swallow so many proprietary automobiles,” I said to myself, “they ought not to strain at one of Tate’s Compound Magic Chuchula Bronchial Lozenges.”

And so if you see this story in print you will understand that business is business, and that if Art gets very far ahead of Commerce, she will have to get up and hustle.

I may as well add, to make a clean job of it, that you can’t buy the /chuchula/ plant in the drug stores.