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PAGE 3

Mr. Lobel’s Apoplexy
by [?]

Where Mr. Lobel excelled was in the vamp stuff. Even his competitors admitted it the while they vainly strove to rival him. In this, his own chosen realm of exploration and conquest he stood supremely alone; a monarch anointed with the holy oils of superiority, coroneted with success’s glittering diadem. Look at his Woman of a Million Sins! Look at his Satan’s Stepchild, or How Human Souls are Dragged Down to Hell, in six reels! Look at A Daughter of Darkness! Look at The Wrecker of Lives! Look at The Spider Lady, or The Net Where Men Were the Flies! Look at Fair of Face Yet Black of Heart! All of them his, all box-office best bets and all still going strong!

Moreover by now Lobel Masterfilms had progressed to that milestone on the path of progress and enterprise where genuine live authors–guys that wrote regular books–frequently furnished vehicles for stardom’s regal usages. By purchase, upon the basis of so much cash or–as the case might be–so little cash down on the signing of the contract and the promise of so much more–often very very much more–to be paid in royalties out of accrued net profits, the rights to a published work would be acquired. Its name, say, was A Commonplace Person, which promptly would be changed in executive conclave to The Cataract of Destiny, or perhaps Fate’s Plaything, or in any event some good catchy title which would look well in electrics and on three sheets.

This important point having been decided on, Mr. Ab Connors, the scenario editor, would take the script in hand to labor and bring forth the screen adaptation. If the principal character in the work, as originally evolved by her creator, was the daughter of a storekeeper in a small town in Indiana who ran away from home and went to Chicago to learn the millinery business, he, wielding a ruthless but gifted blue pencil, would speedily transform her into the ebon-hearted heiress of a Klondyke millionaire, an angel without but a harpy within, and after opening up Reel One with scenes in a Yukon dance hall speedily would move all the important characters to New York, where the plot thickened so fast that only a succession of fade-outs and fade-ins, close-ups and cut-backs saved it from clabbering right on Mr. Connors’ hands.

The rest would be largely a matter of continuity and after that there was nothing to worry about except picking out the cast and the locations and building the sets and starting to shoot and mayhap detailing a head office boy to stall off the author in case that poor boob came butting in kicking about changes in his story or squawking about overdue royalty statements or something. Anyhow, what did he know–what could he be expected to know–about continuity or what the public wanted or what the limitations and the possibilities of the screen were? He merely was the poor fish who’d wrote the book and he should ought to be grateful that a fellow with a real noodle had took his stuff and cut all that dull descriptive junk out of it and stuck some pep and action and punch and zip into the thing and wrote some live snappy subtitles, instead of coming round every little while, like he was, horning in and beefing all over the place.

And besides, wasn’t he going to have his name printed in all the advertising matter and flashed on the screen, too, in letters nearly a fifth as tall as the letters of Mr. Lobel’s name and nearly one-third as tall as the name of the star and nearly one-half as tall as the name of the director and nearly–if not quite–as tall as the name of the camera man, and so get a lot of absolutely free advertising that would be worth thousands of dollars to him and start people all over the country to hearing about him? Certainly he was! And yet, with all that, was there any satisfying some of these cheap ginks? The answer was that there was not.