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Next–following along the line of least resistance–the adventurers went in more or less extensively for wild-western dramas replete with stagecoach robberies and abounding in hair pants. If the head bad man–not the secondary bad man who stayed bad all through, or the tertiary bad man who was fatally extinguished with gun-fire in Reel Two, but the chief, or primary, bad man who reformed and married Little Nell, the unspoiled child of Death Valley–wore the smartest frontier get-up of current year’s vintage that the Chicago mail-order houses could turn out; if Little Nell’s father, appearing contemporaneously, dressed according to the mode laid down for Forty-niners by such indubitable authorities as Bret Harte; if the sheriff stalked in and out of lens range attired as a Mississippi River gambler was popularly supposed to have been attired in the period 1860 to 1875; and if finally the cavalry troopers from the near-by army post sported the wide hats and khaki shirts which came into governmental vogue about the time of the Spanish War, all very well and good. The action was everything; the sartorial accessories were as they might be and were and frequently still are.

Along here there intruded a season when the Lobel shop tentatively experimented with costume dramas–the Prisoner of Chillon wearing the conventional black and white in alternating stripes of a Georgia chain gang and doing the old Sing Sing lock step and retiring for the night to his donjon cell with a set of shiny and rather modern-looking leg irons on his ankles; Mary Queen of Scots and Catharine de’ Medici in costumes strikingly similar; Oliver Goldsmith in Sir Walter Raleigh’s neck ruff and Captain Kidd’s jack boots.

But this season endured not for long. Costume stuff was nix. It was not what the public wanted. It was over their heads. Mr. Lobel himself said so. Wake him up in the middle of the night and he could tell you exactly what the public did and did not want. Divining the popular will amounted with him to a gift; it approximated an exact art; really it formed the corner stone of his success. Likewise he knew–but this knowledge perhaps had come to him partly by experience rather than altogether by intuition–that historical ten reelers dealing with epochal events in the life of our own people were entirely unsuited for general consumption.

When this particular topic untactfully was broached in his presence Mr. Lobel, recalling the fate of the elaborate feature entitled Let Freedom Ring, had been known to sputter violently and vehemently. Upon this production–now abiding as a memory only, yet a memory bitter as aloes–he had spared neither expense nor pains, even going so far as personally to direct the filming of all the principal scenes. And to what ends? Captious critics, including those who wrote for the daily press and those who merely sent in offensive letters–college professors and such like cheap high-brows–had raised yawping voices to point out that Paul Revere galloping along the pre-Revolutionary turnpike to spread the alarm passed en route two garages and one electric power house; that Washington crossing the Delaware stood in the bow of his skiff half shrouded in an American flag bearing forty-eight stars upon its field of blue; that Andrew Jackson’s riflemen filing out from New Orleans to take station behind their cotton-bale breastworks marched for some distance beneath a network of trolley wires; that Abraham Lincoln signing the Emancipation Proclamation did so while seated at a desk in a room which contained in addition to Lincoln and the desk and the Proclamation a typewriter and a Persian rug; that at Manila Bay Admiral Dewey wore spats and a wrist watch.

But these primitive adventurings, these earlier pioneering quests into the realm of the speculative were all in limbo behind them, all wiped off the slate, in part forgiven, in a measure forgotten. Since that primitive beginning and those formulative middle periods Lobel Masterfilms had found their field, and having found it, now plowed and tilled it. To those familiar with the rise and the ever-forward movement of this, now the fourth largest industry in the civilized globe–or is it the third?–it sufficiently will fix the stage of evolutionary development attained by this component unit of that industry when I state that Lobel Masterfilms now dealt preponderantly with vampires. To be sure, it continued to handle such side lines as taffy-haired ingenues from the country, set adrift among the wiles and pitfalls of a cruel city; such incidentals as soft-pie comickers and chin-whiskered by-Hectors; such necessary by-products as rarely beautiful he-juveniles with plush eyelashes and the hair combed slickly back off the forehead in the approved Hudson seal effect–splendid, manly youths these, who might have dodged a draft or two but never yet had flinched from before the camera’s aiming muzzle. But even though it had to be conceded that Goldilockses and Prince Charmings endure and that while drolls and jesters may come and go, pies are permanent and stale not, neither do they wither; still, and with all that, such like as these were, in the Lobel scheme of things, merely so many side lines and incidentals and by-products devised and designed to fatten out a program.