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How To Get On The Road
by
“A young man was counting eggs back near the coal oil can. He was the only one around who seemed to have anything to do with the store. I walked up to him and told him who I was. He said, ‘Yes, we are glad to see you. I’m just out of school and father wants to put me in business here. He is going to put in all his time in the bank. He wants me to take charge of the store. I’ve told him we could sell other things besides groceries–they are dirty, anyway, and don’t pay much profit; so we have started to build on another room right next door and are going to put in other lines. I’ve told father we ought to put in clothing, but he hasn’t fully made up his mind. I’ll ask him to come down after supper and you can talk to him.’
“‘Hasn’t fully made up his mind, and here I am my first time out, 24 hours away, and a big expense,’–all this went through me and I couldn’t eat any supper.
“The old banker that evening was just tolerably glad to see me. It wasn’t exactly a freeze, but there was lots of frost in the air. He said, after we had talked the thing over, that he would look at my samples the next morning, but that he would not buy unless my line was right and the prices were right. I was sure my ‘prices were right.’ I had heard the bosses talk a whole year about how cheaply they sold their goods. I had heard them swear at the salesmen for cutting prices and tell them that the goods were marked at bare living profit; and I was green enough to believe this. I also knew that my line was the best one on the road. I had not stopped to figure out how my bosses could stay under their own roof all the time and know so much about other houses’ goods and be absolutely sure that their own line was bound to be the best ever. I had heard the road-men many times tell the bosses to ‘wake up,’ but I did not believe the salesmen. You know that a young fellow, even if he is with a weak house, starts out on his first trip feeling that his house is the best one. Before he gets through with his maiden trip, even though his house is a thoroughbred, he will think it is a selling plater.
“That night I worked until two o’clock opening up. I did not know the marks so I had to squirm out what the characters meant and put the prices on the tickets in plain figures so I would know what the goods were worth. But this was a good thing. The salesman or the firm that has the honesty and the boldness to mark samples in plain figures and stick absolutely to their marked price, will do business with ease. Merchants in the country do not wish to buy cheaper than those in other towns do; they only wish a square deal. And, say what you will, they are kind o’ leery when they buy from samples marked in characters–not plain figures. They often use a blind mark to do scaly work on their own customers and they don’t like to have the same game worked on themselves. Honest merchants, and I mean by this those who make only a reasonable profit, mark their goods in plain figures, cut prices to nobody–prefer to do business with those who do it their way. The traveling man who breaks prices soon loses out.
“That night I couldn’t sleep. I was up early next morning and had a good fire in my sample room. I had sense enough to make the place where I was going to show my goods as comfortable as I could. I sold a bill of $2,500 and never cut a price.
“When I got home I put the order on the old man’s desk and went to my stool to make out bills. The old man came in. He picked up the order and looked over it carefully, then he asked one of the boys: ‘Vere’s Chim? Tell him to com heer. I vant to see him.’
“I walked into the office. The old man was looking at me over his specs as I went in. He grabbed me by the hand and said so loud you could hear him all over the house: ‘Ah, Chim, dot vas tandy orter. How dit you do id mitoud cotting prices, Chim? You vas a motel for efery men we haf in der house. I did nod know we hat a salesman in der office. By Himmel! you got a chob on der roat right avay, Chim.'”