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Hiring And Handling Salesmen
by
“‘Who do you sell in Denver?’ said he.
“That was a knocker. ‘Denver is a hard town to do business in,’ said I. ‘In cities, you know, the big people are hard to handle and the little ones you must look out for.’ That was another strong point; I wanted him to see that I didn’t care to do business with shaky concerns.
“‘Vell,’ said he after a while, ‘you shouldt haf a stronger line and den you could sell de beeg vons.’
“‘Yes, but it is a bad thing for a man to change,’ said I. I knew that I was already hired and I was striking him for as big a guaranty as I could get, and my game worked all right because he asked me to take supper with him that night in the Springs and before we left the table he hired me for the next year.
“I came very near not fulfilling my contract, though, because after I had promised the old man I would come to him he said, ‘Shake and haf a seecar,’ and I had to smoke another Lottie Lee.”
It is on the still hunt that the best men are trapped. Experienced salesmen–good ones–always have positions and are not often looking for jobs. To get them the wholesaler must go after them and the one who does this gets the best men. Hundreds of applications come in yearly to every wholesale house in America. These come so often that little attention is paid to them. When a wise house wishes salesmen, they either put out their scouts or go themselves directly after the men they want. And the shrewd head of a house is not looking for cheap men; he knows that a poor man is a great deal more expensive than a good one. Successful wholesalers do not bat their eyes at paying a first-class man a good price.
Recently I knew of one firm that had had a big salesman taken from them. What did they do to get another to take his place? The manager did not put out some cheap fellow, but he went to another man who, although he was unfamiliar with the territory, was a good shoe man, and guaranteed him that he would make four thousand dollars a year net, and gave him a good chance on a percentage basis of making six thousand. The experienced man in a line, although he has never traveled over the territory for which the wholesaler wishes a man, stands next in line for an open position. Houses know that a man who has done well on one territory in a very little while will establish a trade in another. One house that I know of has, in recent years, climbed right to the front because it would not let a thousand dollars or more stand in the way of hiring a first-class man. The head of this house went after a good salesman when he wanted one.
This is the way in which the head of a marvelously successful manufacturing firm hired many of their salesmen: They have this man talk to four different members of the firm single-handed; these men put all sorts of blocks in the way of the man whom they may possibly hire. They wish to test the fellow’s grit. One successful salesman told me that when they hired him he talked to only one man, and only a few minutes; this man took him to the head of the house and said,
“Look here; there’s no use of your putting this man through the turkish bath any longer; he is a man that I would buy goods from if I were a merchant.”
“Well, I’ll take him, then,” said the president.
If I may offer a word of advice to him who hires the salesmen I would say this: Try to be sure when you hire a man to hire one that has been a success at whatever he has done. While it is best to get a man who is acquainted with your line and with the territory over which he is to travel, do not be afraid to put on a man who knows nothing of your merchandise and is a stranger to every one in the territory you wish to cover. If he has already been a successful salesman he will quickly learn about the goods he is to sell, and after one trip he will be acquainted with the territory.