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First Experiences In Selling
by
“Many a time after that, when I had got onto things better, has this old Irishman laughed at me about how he worked me into giving him a bill of goods, and enjoyed the joke of it–Irishmanlike–more, I believe, than he did getting the bill at low prices.
“Well, my nerve was gone and I thought the only way I could do business then was by cutting the stuffing out of prices. I kept it up for a few days–until I received my next mail at Omaha. Whew! how the old man did pour it into me. He wrote me the meanest letter that a white man ever got. He said: ‘Jim, you can go out and play all the poker that you want to, but don’t cut the life out of goods. You can lose a hundred and fifty dollars once in a while, if you want to, playing cards, that will be a whole lot better than losing a hundred and fifty every day by not getting as much as goods are worth. Now we’re going to forget about the hundred and fifty dollars you lost gambling, instead of charging it to your salary account, as you told us to do. We had made up our minds because you were starting out so well and were keeping up prices, to charge this hundred and fifty dollars to your expense account. We were going to forget all about that, Jim; but if you can’t get better prices than you have been for the last week, just take the train and come right on in to the house. We can’t afford to keep you out on the road and lose money on you;’ and so on.
“I was scared to death. I didn’t know that the Old Man in the house was running a bigger bluff on me than the Irishman to whom I made cut prices on the bill.
“But that letter gave me my nerve back and I ended up with a pretty fair trip. At that time I hadn’t learned that this road business is done on confidence more than on knowledge. A salesman must feel first within himself that his goods and prices are right, and then he can sell them at those prices. If you feel a thing yourself you can make the other man feel it, especially when he doesn’t know anything about the values of the goods he buys.
“When I reached the house one of the boys in stock patted me on the back and said; ‘Jim, the old man is tickled to death about what you’ve done. He says you’re making better profits for him than any man in the house.'”
“Well, I guess you held your job, all right, then, didn’t you, Jim?”
“Oh my, yes. I stayed with them–that was my old firm, you know–for fifteen years, and I was a fool for ever leaving them. I would have been a partner in the house to-day if I hadn’t switched off.”
“How long have you been out, Arthur?” said my friend Jim, after ending his story.
“Well, so long that I’ve almost forgotten it, boys, but I shall never forget my start, either. The firm that I worked for had a wholesale business, and they were also interested in a retail store. I was stock man in the retail house but I wasn’t satisfied with it. I was crazy to go out and try my luck on the road. I braced the old man several times before he would let me start; but he finally said to me: ‘Well, Arthur, you’re mighty anxious to go out on the road, and I guess we’ll let you go. It won’t do much harm because I think that, after a little bit, you will want to get back to your old job. Then you’ll be satisfied with it. I kind o’ feel, though, that in sending you out we’ll be spoiling a good retail clerk to make a poor traveling man. You’ve done pretty well selling gloves a pair at a time to people who come in and ask for them, but you’re going to have a good deal harder time when you go to selling a dozen at a clip to a man who hasn’t been in the habit of buying them from you. But, as you’re bent on going, we’ll start you out this season. You can get yourself ready to go right away.’