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First Experiences In Selling
by
“Well, you know what that means. The time for you to quit a poker game (when you have money in your pocket) is like to-morrow–it never comes. By nightfall I was dead broke. Then I began to think. I felt like butting my brains out against a lamp-post; but that wouldn’t do. I ate supper all alone and went to thinking what I’d do.
“I wasn’t a kitten, by any means, so I went up to my shark friends and struck one of them for enough to carry me up to Broken Bow and back. He was a big winner and came right up with the twenty. They wanted to let me in the game again on ‘tick,’ but then I had sense enough to know that I’d had plenty. I went to my room and wrote the house. I simply made a clean breast of the whole business. I told them the truth about the matter–that I’d acted the fool–and I promised them I’d never do it any more; and I haven’t played a game of poker since. The old man of the house had wired me money to Grand Island by the time I returned there and in the first mail he wrote me to keep right on.
“Business was bum with me for the next three days. I didn’t sell a cent. One of the boys tipped me on an Irishman down in Schuyler who had had a squabble with his clothing house. I saw a chance right there and jumped right into that town. I got the man to look at my goods. He looked them all through from A to Z, but I couldn’t start that Hibernian to save my life.
“He said, ‘Well, your line looks pretty good; but, heavens alive! your prices are away too high.’ Then he said, picking up a coat: ‘Look here, young man, you’re new on the road and I want to figure out and show you that you’re getting too much for your goods. Now, you put down there, here is a suit that you ask me $12 for. Just figure the cloth and the linings, and the buttons, and the work. All told they don’t cost you people over seven dollars. You ought to be able to–and you can–make me this suit for $10. That’s profit enough. You can’t expect to do business with us people out here in Nebraska and hold us up. We’re not in the backwoods. People are civilized out here. Your house has figured that we’re Indians, or something of that kind. You know very well that they sell this same suit in Illinois, where competition is greater, for ten dollars. Now I won’t stand for any high prices like you’re asking me. I’m going to quit the old firm that I’ve been buying goods from. I’ve got onto them. Now I’m going to give my business to somebody and you’re here on the spot. Your goods suit me as far as pattern and make and general appearance go, and I’ll do business with you, and do it right now, if you’ll do it on the right sort of basis.’
“Well, there I was. I hadn’t sold a bill for three days and I felt that this one was slipping right away from me, too. I had come especially to see the man and he had told me that he would buy goods from me if I would make the price right. So I lit in to cut. I sold him the twelve dollar suit for ten dollars. He took a dozen of them. It was a staple. I didn’t know anything about what the goods were worth, but he had made his bluff good. I sold him the bill right through at cut prices on everything. The house actually lost money on the bill. I have long since learned that the only way to meet a bluffer is with a bluff. This man had laid out a line of goods which he fully intended, I know now, to buy from me at the prices which I had first asked him for them, but he thought he would buy them cheaper from me if he could.