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Bill-Sticking
by
‘Town work must be rather hot work,’ said I, ‘if there be many of those fighting scenes that beggar description, among the bill- stickers?’
‘Well,’ replied the King, ‘I an’t a stranger, I assure you, to black eyes; a bill-sticker ought to know how to handle his fists a bit. As to that row I have mentioned, that grew out of competition, conducted in an uncompromising spirit. Besides a man in a horse-and-shay continually following us about, the company had a watchman on duty, night and day, to prevent us sticking bills upon the hoarding in Trafalgar Square. We went there, early one morning, to stick bills and to black-wash their bills if we were interfered with. We WERE interfered with, and I gave the word for laying on the wash. It WAS laid on – pretty brisk – and we were all taken to Queen Square: but they couldn’t fine ME. I knew that,’ – with a bright smile – ‘I’d only give directions – I was only the General.’ Charmed with this monarch’s affability, I inquired if he had ever hired a hoarding himself.
‘Hired a large one,’ he replied, ‘opposite the Lyceum Theatre, when the buildings was there. Paid thirty pound for it; let out places on it, and called it “The External Paper-Hanging Station.” But it didn’t answer. Ah!’ said His Majesty thoughtfully, as he filled the glass, ‘Bill-stickers have a deal to contend with. The bill- sticking clause was got into the Police Act by a member of Parliament that employed me at his election. The clause is pretty stiff respecting where bills go; but HE didn’t mind where HIS bills went. It was all right enough, so long as they was HIS bills!’
Fearful that I observed a shadow of misanthropy on the King’s cheerful face, I asked whose ingenious invention that was, which I greatly admired, of sticking bills under the arches of the bridges.
‘Mine!’ said His Majesty. ‘I was the first that ever stuck a bill under a bridge! Imitators soon rose up, of course. – When don’t they? But they stuck ’em at low-water, and the tide came and swept the bills clean away. I knew that!’ The King laughed.
‘What may be the name of that instrument, like an immense fishing- rod,’ I inquired, ‘with which bills are posted on high places?’
‘The joints,’ returned His Majesty. ‘Now, we use the joints where formerly we used ladders – as they do still in country places. Once, when Madame’ (Vestris, understood) ‘was playing in Liverpool, another bill-sticker and me were at it together on the wall outside the Clarence Dock – me with the joints – him on a ladder. Lord! I had my bill up, right over his head, yards above him, ladder and all, while he was crawling to his work. The people going in and out of the docks, stood and laughed! – It’s about thirty years since the joints come in.’
‘Are there any bill-stickers who can’t read?’ I took the liberty of inquiring.
‘Some,’ said the King. ‘But they know which is the right side up’ards of their work. They keep it as it’s given out to ’em. I have seen a bill or so stuck wrong side up’ards. But it’s very rare.’
Our discourse sustained some interruption at this point, by the procession of cars occasioning a stoppage of about three-quarters of a mile in length, as nearly as I could judge. His Majesty, however, entreating me not to be discomposed by the contingent uproar, smoked with great placidity, and surveyed the firmament.
When we were again in motion, I begged to be informed what was the largest poster His Majesty had ever seen. The King replied, ‘A thirty-six sheet poster.’ I gathered, also, that there were about a hundred and fifty bill-stickers in London, and that His Majesty considered an average hand equal to the posting of one hundred bills (single sheets) in a day. The King was of opinion, that, although posters had much increased in size, they had not increased in number; as the abolition of the State Lotteries had occasioned a great falling off, especially in the country. Over and above which change, I bethought myself that the custom of advertising in newspapers had greatly increased. The completion of many London improvements, as Trafalgar Square (I particularly observed the singularity of His Majesty’s calling THAT an improvement), the Royal Exchange, etc., had of late years reduced the number of advantageous posting-places. Bill-Stickers at present rather confine themselves to districts, than to particular descriptions of work. One man would strike over Whitechapel, another would take round Houndsditch, Shoreditch, and the City Road; one (the King said) would stick to the Surrey side; another would make a beat of the West-end.