FullReads

Another hall-mark by which we can tell whether a man has arrived or not is provided by the interview. If (say) a Lepidopterist is just beginning his career, nobody bothers about his opinions on anything. If he is moderately well-known in his profession, the papers will seek his help whenever his own particular subject comes up in the day’s news. There is a suggestion, perhaps, in Parliament that butterflies should be muzzled, and “Our Representative” promptly calls upon “the well-known Lepidopterist” to ask what HE thinks about it. But if he be of an established reputation, then his professional opinion is no longer sought. What the world is eager for now is to be told his views on Sunday Games, the Decadence of the Theatre or Bands in the Parks.

The modern advertising provides a new scale of values. No doubt Mr. Pelman offers his celebrated hundred guineas’ fee equally to all his victims, but we may be pretty sure that in his business- like brain he has each one of them nicely labelled, a Gallant Soldier being good for so much new business, a titled Man of Letters being good for slightly less; and that real Fame is best measured by the number of times that one’s unbiased views on Pelmanism (or Tonics or Hair-Restorers) are considered to be worth reprinting. In this matter my friend Mandragon is doing nicely. For a suitable fee he is prepared to attribute his success to anything in reason, and his confession of faith can count upon a place in every full-page advertisement of the mixture, and frequently in the odd half-columns. I never quite understand why a tonic which has tightened up Mandragon’s fibres, or a Mind-Training System which has brought General Blank’s intellect to its present pitch, should be accepted more greedily by the man-in-the-street than a remedy which has only proved its value in the case of his undistinguished neighbour, but then I can never understand quite a number of things. However, that doesn’t matter. All that matters at the moment is that Mr. Sidney Mandragon has now achieved glory. Probably the papers have already pigeon-holed his obituary notice. It is a pleasing thought.