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However, there is no real destitution, for a farmer can always raise enough produce to feed his family, and in a wooded country he can get fuel, even if he has to lift it between the dawn and the day.

Most of the workers in the Roycroft Shop are children of farming folk, and it is needless to add that they are not college-bred, nor have they had the advantages of foreign travel. One of our best helpers, Uncle Billy Bushnell, has never been to Niagara Falls, and does not care to go. Uncle Billy says if you stay at home and do your work well enough, the world will come to you; which aphorism the old man backs up with another, probably derived from experience, to the effect that a man is a fool to chase after women, because, if he doesn’t, the women will chase after him.

The wisdom of this hard-headed old son of the soil–who abandoned agriculture for art at seventy–is exemplified in the fact that during the year just past, over twenty-eight thousand pilgrims have visited the Roycroft Shop–representing every State and Territory of the Union and every civilized country on the globe, even far-off Iceland, New Zealand and the Isle of Guam.

Three hundred ten people are on the payroll at the present writing. The principal work is printing, illuminating and binding books. We also have a furniture shop, where Mission furniture of the highest grade is made; a modeled-leather shop, where the most wonderful creations in calfskin are to be seen; and a smithy, where copper utensils of great beauty are hammered out by hand.

Quite as important as the printing and binding is the illuminating of initials and title-pages. This is a revival of a lost art, gone with so much of the artistic work done by the monks of the olden time. Yet there is a demand for such work; and so far as I know, we are the first concern in America to take up the hand-illumination of books as a business. Of course we have had to train our helpers, and from very crude attempts at decoration we have attained to a point where the British Museum and the “Bibliotheke” at The Hague have deigned to order and pay good golden guineas for specimens of our handicraft. Very naturally we want to do the best work possible, and so self-interest prompts us to be on the lookout for budding genius. The Roycroft is a quest for talent.

There is a market for the best, and the surest way, we think, to get away from competition is to do your work a little better than the other fellow. The old tendency to make things cheaper, instead of better, in the book line is a fallacy, as shown in the fact that within ten years there have been a dozen failures of big publishing-houses in the United States. The liabilities of these bankrupt concerns footed the fine total of fourteen million dollars. The man who made more books and cheaper books than any one concern ever made, had the felicity to fail very shortly, with liabilities of something over a million dollars. He overdid the thing in matter of cheapness–mistook his market. Our motto is, “Not How Cheap, But How Good.”

This is the richest country the world has ever known, far richer per capita than England–lending money to Europe. Once Americans were all shoddy–pioneers have to be, I’m told–but now only a part of us are shoddy. As men and women increase in culture and refinement, they want fewer things, and they want better things. The cheap article, I will admit, ministers to a certain grade of intellect; but if the man grows, there will come a time when, instead of a great many cheap and shoddy things, he will want a few good things. He will want things that symbol solidity, truth, genuineness and beauty.