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So much for the author-craftsman. But what of the author-priest? Do the commercial conditions apply to him? Certainly they do–with this important modification, that, while with the author-craftsman the commercial conditions may justly regulate the matter and manner of his work, with the author-priest the commercial conditions do not begin until he has completed his work. The state of the market, the condition of the public mind–these will have no influence on the work itself. Not a comma nor a syllable will he alter for all the gold of Afric[*]. But, the manuscript once finished, the commercial considerations begin. The prophet has written his message, but the world has yet to hear it. Now, we cannot easily conceive Isaiah or Jeremiah hawking round his prophecies at the houses of publishers, or permitting a smart Yankee to syndicate them through the world, or even allowing popular magazines to dribble them out by monthly instalments. But the modern prophet has no housetop, and it is as difficult to imagine him moving his nation by voice alone as arranging with a local brother-seer to trumpet forth the great tidings simultaneously at New York in order to obtain the American copyright. Even if he should try to teach the people by word of mouth, there will be bare benches unless he charges for admission, as all lecturers will tell you. People value at nothing what they can get for nothing; and, as Stevenson suggested, “if we were charged so much a head for sunsets, or if God sent round a drum before the hawthorns came in flower, what a work should we not make about their beauty!” No, the prophet cannot escape the commercial question. For, in order that his message may reach his age, it must be published, and publication cannot be achieved without expense.

[* Transcriber’s note: So in original.]

Tolstoi himself, who gives his books freely to the world, cannot really save the public the expense of buying them. All he sacrifices is that comparatively small proportion of the returns which is claimed by the author in royalties; he cannot eliminate the profits of the publisher, the bookseller, etc., etc. For between the message and its hearers come a great number of intermediaries, many of them inevitable. We will assume for the purposes of our analysis that our prophet is already popular. The hearers are waiting eagerly. Here is the manuscript, there are the readers. Problem–to bring them together. This is the task of the publisher. Incidentally, the publisher employs the printer, bookbinder, etc.; but this part of the business, though usually undertaken by the publisher, does not necessarily belong to him. He is essentially only the distributor. In return for this function of distribution, whether it includes supervising mechanical production or not, the publisher is entitled to his payment. How much? Evidently, exactly as much as is made by capital and personal service in business generally. The shillings of the public are the gross returns for the book. These have to be divided between all the agents employed in producing the book–author, printer, binder, publisher, bookseller, etc. This is not literally what happens, but it is arithmetically true in the long run. How much for each? Evidently just as much as they can each get, for there is no right but might and nothing but tug-of-war. There is nothing absolute in the partition of profits: infinite action and reaction. While the costs of the mechanical part are comparatively stable, the relation of author and publisher oscillates ceaselessly; and while the cautious publisher by the multiplicity of his transactions may rely upon an average of profits, like all business men plucking stability out of the heart of vicissitude, the author has no such surety. Between merit and reward there is in literature no relation. Just as the music-hall singer may earn a larger income than the statesman, so may the tawdry tale-teller drive the thinker and artist out of the market.